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Whether or not you are a fan of U.S. football - it was really hard to avoid this huge sports event on February 5. In addition to the actual game, it's the Super Bowl commercials that - besides being very expensive to air - usually drive a lot of load on the websites of the companies that run their ads. The question is whether the millions of dollars spent really drive consumers to these websites and make them do business with them. As we won't get an answer from the top brands that advertised about the actual conversion rates we can look at the End User Experience and performance of their websites while these ads were aired. By analyzing the data that we can get through continuous synthetic monitoring combined with deep dive browser diagnostics, we'll be able to see whether their web application was actually able to handle the load and didn't leave too many of thes... (more)

A Step-by-Step Guide to dynaTrace AJAX Edition

  The dynaTrace AJAX Edition has been out there as an Alpha for a couple of weeks. It gave you the first impression what was to come. All the feedback we have received (like that from Steve Souders, and all that has come in via the contact form and the online forum) in that time made it possible to improve the tool from its early versions to its first "official" release version. In this article I'll discuss why dynaTrace Labs built the AJAX Edition, which problems it solves and how to use it in an example with Google maps. Why dynaTrace AJAX dition - and why for free? At dynaTrace... (more)

Challenges of Running Apps in “The Cloud”

Cloud Computing presents unique opportunities to companies to reduce costs, outsource non-core functions and scale costs to match demand. However, the Cloud also presents a new level of complexity that makes ensuring application performance in the Cloud a unique challenge, in particular  with the many different usage and deployment scenarios available. Perhaps the most popular present scenario uses the Cloud to perform certain tasks where  additional computational power is unavailable in a local environment, e.g.: running large scale load-tests or processing large amounts of in... (more)

dynaTrace AJAX Edition 3.0 Released

With its latest release, dynaTrace updates its Product Suite for Deep Dive, Automated Cross-Browser Web Performance Optimization with two products: dynaTrace AJAX Edition 3.0 is the free standalone tool that has been downloaded by 30k+ users so far supporting both Firefox (3.6, 4.0) and Internet Explorer (6, 7 & 8) dynaTrace Development Team Edition is the Premium Upgrade and provides extended automation, end-to-end performance and automated regression analysis for modern Web 2.0 Applications In this first part of the series I focus on the capabilities that support web developers ... (more)

Why Response Times Are Often Measured Incorrectly

Response times are in many – if not in most – cases the basis for performance analysis. When they are within expected boundaries everything is ok. When they get to high we start optimizing our applications. So response times play a central role in performance monitoring and analysis. In virtualized and cloud environments they are the most accurate performance metric you can get. Very often, however, people measure and interpret response times the wrong way. This is more than reason enough to discuss the topic of response time measurements and how to interpret them. Therefore I w... (more)